There was a time when ads made us laugh and we remembered them for it. In the ‘90s and early 2000s, humor played a huge role in Azerbaijani advertising. Today, ads have become more serious, emotional, and purpose-driven.
In this session, we ask a bold question:
Is humor in advertising dead, or just waiting for a comeback?
Join two of Azerbaijan’s most iconic comedy voices as they explore the power of laughter, the nostalgia of funny ads, and whether it’s time to bring humor back to the spotlight. Get ready to laugh and think.
Questions this session will answer:
- Why did humor disappear from advertising and what replaced it?
- Can funny ads still be effective in today’s emotional and purpose-driven landscape?
- What makes people laugh today, and how can brands use comedy without crossing the line?
